Euroleague Basketball and Sportpass, a fan engagement and gaming platform, have reached a collaboration agreement that will reinforce Euroleague Basketball's gamification strategy. Sportpass is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 investments in Web3 projects.
The collaboration will bring forth a Euroleague-themed web3 gaming platform that targets the Gen Z fanbase, merging the thrills and culture of sports in a digital offering with a number of micro-game experiences, rewards or in-game collectibles, among others.
Gamification has been a growth pillar in the Euroleague Basketball digital strategy in recent seasons, with a triple-digit year-on-year increase on the fantasy games portfolio, reaching a community of 4.3 million engaged fans.
Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball, stated "We are delighted to join forces with Sportpass and Animoca Brands, leaders in web3 products, to expand our gamification offering. The digital ecosystem is key to expand the EuroLeague brand and offer new ways for young fans to interact with the league. This collaboration marks an important step in growing our portfolio of gaming opportunities for fans to engage with the EuroLeague in different, innovative ways.”
Sportpass CEO Jordan Fogarty added: "Sportpass is the result of years of innovation in technology, gaming, and sports, placing the fan at its core. With a plethora of digital experiences, including gaming, rewards, and competitions, we are confident that EuroLeague fans will find what they are looking for. Our collaboration with the EuroLeague underscores our commitment to revolutionizing the sports entertainment landscape.”