The pregame show at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania, produced by Filmmaster, was chosen as the silver medal recipient in the category of sporting events at the World Best Event Awards (BEA World).
Final Four pregame show takes silver at World Best Event Awards
The pregame show also won top honors in the sporting events category at the BEA Italia ceremony. This marks the seventh award in the past five years that the Final Four pregame shows, produced in partnership with Filmmaster, have won.
At the 10th annual BEA Italia, held at the Auditorium in Rome on Wednesday, November 22, the Final Four pregame show beat out the Ferrari World Finals 2022 (silver) and the pregame show for the international football match between Italy and England in Naples in March 2023 (bronze).
One day later, the Final Four pregame show was chosen second for the BEA World, out of 15 finalists. The FIFA World Cup Opening Ceremonies won, while the Final Four pregame show was ahead of the Heineken Village from the F1 race in Brazil (bronze), the UEFA Champions League Kick Off Show and the FIFA Fan Festival, among others.
The pregame show, called ‘Echoes of Glory’, was designed to express an energetic wave that, generated by the DJ’s console, spanned across the court, resonating throughout the benches and spreading the arena’s energy also towards those fans following the event from television. Echoes of Glory fully represents the essence of sport production at its best: moments of great audience engagement, where entertainment becomes the central element of the experience itself. The outstanding live performances, their perfect combination with technical innovation and Augmented Reality, the heart-felt passion that basketball evokes in its fans and Filmmaster’s expert know-how were essential ingredients to engage the audience.
In total, the BEA World featured 83 agencies from 30 countries with nearly 200 shortlisted projects. Euroleague Basketball and Filmmaster will join forces again for the pregame show at the 2024 Final Four in Berlin, Germany, which promises to be a world-class event once again.