- Double digit growth on platforms' engagement, followers and views
- A record 1.5 billion impressions reached
The 2024-25 Turkish Airlines EuroLeague Regular Season will be remembered not only as the most competitive regular-season campaign on the court, but also as the most followed in history. For the fourth consecutive year, in-arena attendance set a new record with a remarkable 3,039,060 spectators. Off the court, the League’s digital and social media performance continued to break new ground, cementing the EuroLeague’s status as a global leader in sports engagement.
SOCIAL MEDIA: UNPRECEDENTED GROWTH ACROSS ALL CHANNELS
The EuroLeague’s social media platforms saw double-digit growth in all key metrics, with total impressions reaching a record-breaking 1.5 billion. Total video views surged by 56%, totaling 816 million, while engagement raised by 21%, showing just how passionate the EuroLeague fan base is.
