EuroLeague Basketball and Sportal.bg, Bulgaria’s leading digital sports media, part of the international Ringier Sports Media Group (RSMG), are proud to announce a new official media partnership that will span over the upcoming Euroleague season.
Through this collaboration, Sportal.bg becomes the Official Premium Media Partner of the Euroleague in Bulgaria, offering basketball fans unparalleled access to Europe’s top basketball competition.
The agreement will provide Bulgarian fans with:
- Comprehensive coverage of all EuroLeague and BKT EuroCup games, including news, reports, statistics, and live results.
- Exclusive digital content, such as interviews with players and coaches, behind-the-scenes stories, and premium video highlights.
- Strengthening the dedicated EuroLeague section on Sportal.bg, ensuring fans have a one-stop destination for everything related to the competition.
- Fan engagement initiatives, including polls, interactive features, and competitions with prizes such as merchandise and match tickets.
"We are delighted to welcome Sportal.bg as our Official Media Partner in Bulgaria," said Alex Ferrer Kristjansson, Chief Marketing Communications Officer of Euroleague Basketball. "Bulgaria is a passionate basketball market, and through Sportal.bg’s digital leadership and innovative technologies, we will be able to bring the EuroLeague experience closer and in a more engaging way to its fans and create even stronger connections with the community. At the same time, this partnership reflects EuroLeague’s ambition to explore and strengthen our presence in diverse markets across the European ecosystem, ensuring that basketball’s growth and excitement reach fans everywhere."
"At Sportal.bg, we are committed to delivering the best possible sports experience to our readers," added Stilian Shishkov, CEO of Sportal.bg and Managing Partner at Ringier Sports Media Group. "Partnering with the Euroleague, the organizer of the most prestigious basketball competitions in Europe, allows us to combine our editorial excellence with exclusive content and unique fan experiences. Together, we aim to elevate basketball coverage in Bulgaria to a new level."